Patagonia is known for its participation in various environmental campaigns and one of its recent campaign seems to be one of its most unique.

Over the summer of 2018, Patagonia launched the “Vote Our Planet” environmental campaign. This campaign hopes to influence people to get out and vote in the midterm election on Nov. 6.

“They really are targeting young voters who feel disillusioned about politics and who have low turnout rates,” said Joe Melusky, a professor of history and political science.

“If they turned out in full force, they would be quite a force, and I think Patagonia is really trying to tap into that.”

In the aftermath of environmental problems affecting countries around the world, Patagonia is urging Americans to vote for officials who will help protect and preserve the environment.

Patagonia has contributed $1 million to this campaign – the company has helped people register to vote, informed them about environmental and social issues, and discussed what candidates support what initiatives.

Patagonia is encouraging people to vote for candidates who are concerned with cleaning up air, soil and water quality and creating laws that will protect the environment.

All Patagonia employees will receive a paid vacation day on Election Day to allow them time to vote and the company is hoping other companies will act similarly.

Patagonia says it is concerned with long-term environmental problems and what kind of world future generations will inherit.

“I think it’s a really good idea because it’s such a good cause,” said freshman Bryce Laskey.  “People should be aware of who is willing to help our environment.”